At the beginning of 2016, I told our congregation that it feels as if we are turning the pages to a new chapter of our community. In the last 18 months, we’ve opened the Pax Center, finished a significant building addition, and added another full-time pastor. I half-jokingly refer to State Street as an experiment. The way we handle money, the path to staffing, and the questions we ask take us down a path of uncommon ground. To do what we do, we must do things in a different way. This new chapter will be an exciting challenge. The experiment continues.
To go along with this next chapter theme, we decided to incorporate new branding. We have a new logo and website (designed by Apollos.) The logo is simple, yet tells a part of our story. It is not merely an image, it is an identifier and reminder. It says something about us.
The logo that we went with leveraged two of our main priorities: Jesus and love/charity. In the scriptures, wheat is a sign of charity and love. We believe that the greatest gift the Church can demonstrate to the world is an unrequited and committed love. It is a love filled with mercy, not judgment. It is a love that embodies the common good for each neighborhood. At the heart of all of our ministries and projects is this objective: love God, love others, and love well. At the heart of our new logo is the cross surrounding by wheat grains. It serves as a reminder that Christ invites us to love people well, because we are people who are loved well. We believe that everything we do, including our branding, should tell that story.
Along with this new logo, we have a new website. Check it out.